Leadership
Peggy Lawless
Founder
Peggy has 30 years of experience in market research as research director at five companies—and now as head of Lawless Research. She has a B.S. from the University of Idaho and an M.L.S. from the University of Minnesota. She enjoys reading, gardening, birdwatching, and hiking. Quantum physics and metaphysics fascinate her.
Fun fact: Particles can be entangled. Scientists have shown how pairs of particles can be linked — even if they’re on different sides of the room or opposite sides of the universe.
Alex Pound
CEO
Alex has a B.A. in Psychology from the University of Minnesota and a lifetime of experience asking “Why.” He loves exploring and learning and can be found immersing himself in industry research, playing in the mountains, and traveling to remote areas of Mexico, Nicaragua, and Colombia.
Fun fact: Traveling abroad enhances creativity.
Susan Stalick
COO
Susan has over 35 years of experience as a successful entrepreneur, management consultant, and executive. She co-authored Business Reengineering: The Survival Guide. She enjoys raising her four dogs, scuba diving, photography, and riding with her husband on the back of his BMW through Greece, Morocco, Croatia, and other exotic locales.
Fun fact: Human blood pressure goes down when petting a dog. And so does the dog’s.
